Case Study

Macbeth Footwear

A Global Brand


A Southern Californian born brand producing footwear, apparel and accessories.

Macbeth had outgrown its eCommerce platform and needed a solution to manage their online inventory. They wanted a more seamless way to process orders while transferring inventory to different warehouses. On top of that, they needed a better design to increase sales and tell a better story of the Macbeth brand.

Efficiency leads to higher profits

Macbeth hired IUX Soft to redesign and build their eCommerce website. We understand eCommerce and the importance of inventory and reporting. One of the major challenges was managing their inventory that was being packed for shipping to major retailers while still allowing the available inventory to be sold direct to consumers. We helped develop a process to streamline the pick, pack & ship process as well as inventory transfers in between warehouses.

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